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IBM 00M-229 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Industry Applications | - Customer analytics and segmentation - Risk management and fraud detection - Marketing optimization and campaign analytics |
| Topic 2: IBM SPSS Predictive Analytics Overview | - Business value of predictive analytics - Introduction to IBM SPSS Predictive Analytics portfolio - Core capabilities of SPSS predictive solutions |
| Topic 3: IBM SPSS Use Cases | - Predictive modeling and forecasting scenarios - Operational decision-making support |
| Topic 4: Solution Positioning and Sales Strategy | - Positioning IBM SPSS against competing solutions - Value-based selling approach - Identifying customer use cases for predictive analytics |
| Topic 5: Sales Methodology for IBM SPSS | - Objection handling and value justification - Mapping solutions to business outcomes - Understanding customer pain points |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
Question 1
A customer wants to develop a compelling survey, mine the unstructured responses for meaningful trends and relationships, and then deploy the results. Which SPSS product is NOT required to drive this goal?
A. SPSS Collaboration and Deployment Services
B. SPSS Data Collection
C. SPSS Modeler Premium
D. SPSS Statistics
Question 2
Which question is most appropriate to ask when selling SPSS Data Collection?
A. Do you have projects where knowing what your customers thought would impact your decisions?
B. Are you able to analyze individual transactions to identify purchase patterns?
C. How do you currently deploy your analytics results?
D. How consistent is your decision making?
Question 3
Which type of model in SPSS Modeler is BEST suited for making categorical predictions of future outcomes?
A. Association
B. Classification
C. Segmentation
D. Anomaly detection
Question 4
What is the main purpose of segmentation algorithms in SPSS Modeler?
A. To divide the market or customer base into groups.
B. To prepare a data set for optimal modeling.
C. To discover linked purchases and other occurrences.
D. To reduce data to a simpler form.
Question 5
Which type of organization represents the best opportunity for SPSS Collaboration and Deployment Services?
A. An organization with strict regulatory requirements.
B. A small organization that requires only the Software as a Service (SaaS) model.
C. An organization with a small, select number of consumers.
D. An organization with a small number of analytic objects.
Solutions:
| Question 1 Answer: D | Question 2 Answer: A | Question 3 Answer: B | Question 4 Answer: A | Question 5 Answer: A |
