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Salesforce Certified B2C Solution Architect Sample Questions:

1. A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?
Choose 2 answers

A) Use SMS as a channel due to its significantly higher engagement rate as compared to email
B) Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
C) Use CRM Analytics to analyze customer engagement history over the last 24 months
D) Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder

2. A global merchant plans to use B2C Commerce, Service Cloud, and Marketing Cloud to support the shopper experience. They also plan on using Marketing Cloud Connect to integrate Service and Marketing Clouds and the Service Cloud Connector for B2C Commerce. The customers will receive SMS messages through Mobile Connect. One of the key requirements is to enable consent and profile management across the clouds.
Which two recommendations should a Solution Architect make as part of the solution?
Choose 2 answers

A) SMS opt-in will sync with Service Cloud when contact ID is the subscriber key in Marketing Cloud
B) Shopper consent in B2C storefronts will sync to Service Cloud when person accounts are used
C) Profile changes in B2C Commerce will sync to Service Cloud when person accounts are used
D) Service Cloud profile data can be configured to sync to the Marketing Cloud profile center

3. An organization chose a multi-cloud solution that Is comprised of Service Cloud and B2C Commerce. The organization now wants to ensure that the theme of Its self-service portal Is consistent with the theme of its B2C Commerce storefront.
How should a Solution Architect ensure that this requirement Is met?

A) Set the value of the Portal Theme URL setting to match the publicly-accessible URL of the style sheet the organization wants to use.
B) Make a copy of the appropriate .ess file from the organization's web server and upload it to the self- service portal.
C) Copy any relevant .ess code from the organization's website and paste it into the pages for the self- service portal in Page Builder.
D) Set the value of the Style Sheet URL setting to match the publicly-accessible URL of the style sheet the organization wants to use.

4. A company is in the process of defining the right systems to deliver key capabilities for its B2C business. The company has about 2 million customers, each placing an average of 100 orders each year through its existing B2C Commerce platform.
The company needs a system that can:
* Deliver a full list of all customer orders throughout their engagement lifetime
* Provide lifetime engagement tracking and history of the customer
* Calculate the lifetime value of customers based on their orders
Which three systems should a Solution Architect recommend to meet the company's requirements' Choose 3 answers

A) Service Cloud
B) Salesforce Order Management
C) Sales Cloud
D) Heroku
E) Marketing Cloud

5. A company uses Salesforce to store accounts and contacts. All users have switched to the Lightning Experience user interface. The Account Hierarchy feature is used extensively to relate companies to their subsidiaries. A Solution Architect finds that the data migration process is creating duplicate contacts with different primary accounts.
Which two options can the Solution Architect use to ensure that there is only a single contact for a particular person across all the subsidiaries of a company?

A) Duplicate Matching Rules
B) Enable Contact to Multiple Accounts
C) Lightning Data Services
D) Customer Data Platform

Solutions: