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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Media Cloud Fundamentals | 20% | - Core architecture, components and data model - Overview of Media Cloud for media and entertainment industry - Integration with Salesforce platform and external systems |
| OmniStudio Implementation | 15% | - Design digital experiences with OmniScripts and FlexCards - Integrate processes across channels |
| Industries CPQ, CLM and Order Management | 20% | - Configure, price and quote media offerings - Order capture, fulfillment and delivery - Contract lifecycle management and compliance |
| Advertising Sales Management | 25% | - Proposal creation, pricing, contracts and fulfillment - Product catalog, inventory and ad space configuration - Manage accounts, advertisers, agencies and partners |
| Subscriber Lifecycle Management | 20% | - Subscriber acquisition, onboarding and retention - Audience segmentation and personalization - Subscription products, billing and renewals |
Salesforce Media Cloud Consultant Sample Questions:
A customer is using media cloud and they need to report on how well a digital advertising campaign is performing. The company is using google ad manager as one of their primary data sources. Which productshould a consultant implement to analyze campaign performance?
- A. marketing cloud intelligence
- B. custom reporting solution
- C. CRM analytics
- D. standard salesforce reporting and dashboards
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A home store wants to advertise their products on a particular tv channel owned by a publishing company.
Which channel should this media plan include?
- A. Linear
- B. OutofHome (OOH)
- C. Print
- D. Digital
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A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?
- A. build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site
- B. leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans
- C. set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail
- D. set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.
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What happens when a required placement is unavailable in the ad server during the check availability product with google ad manager?
- A. the check availability action returns the availability quantity for manual adjustment
- B. the check availability action updates the quantity to the available quantity
- C. a yellow check mark if partial quantity
- D. a red check mark appears in the availability column
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What happens when a required placement is unavailable in the ad server during the check availability process with google Ad manager?
- A. the check availability action returns the available quantity for manual adjustment
- B. the check availability action updates the quantity to the available quantity
- C. a yellow check mark appears if partial quantity is available and red if none is available
- D. a red check mark appears in the availability column
Explanation: Only visible for PassExamDumps members. You can sign-up / login (it's free).
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