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DMI CDMP8.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Digital Marketing Strategy & Planning | 15% | - Customer journey mapping - Business objectives & KPI setting - Regulatory compliance & ethics - Digital marketing framework |
| Social Media Marketing | 15% | - Influencer & advocacy marketing - Platform strategy & selection - Community management & engagement - Social listening & analytics |
| Emerging Trends & Technologies | 5% | - Mobile & video marketing - Customer experience optimization - AI & marketing automation |
| Content Marketing | 15% | - Content distribution & amplification - Storytelling & content formats - Content performance analysis - Content strategy & planning |
| Search Engine Optimization (SEO) | 20% | - Off-page & link building - SEO measurement & tools - Keyword research & SERP analysis - On-page & technical SEO |
| Analytics & Performance Measurement | 15% | - Data-driven decision making - Attribution modeling - Google Analytics 4 & reporting - Conversion rate optimization |
| Email Marketing & Automation | 10% | - Campaign design & segmentation - Automation workflows - Open/click rate & conversion metrics - Deliverability & compliance |
| Paid Media & Search Marketing | 20% | - Social media paid campaigns - Display & programmatic advertising - Google Ads & paid search - Bid management & ROI tracking |
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