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DMI PDDMv5.0 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Digital Marketing Foundations | - Digital marketing strategy principles - Digital marketing landscape and channels - Customer journey and segmentation |
| Digital Marketing Strategy & Emerging Trends | - Integrated marketing strategy - Content marketing strategy - AI and automation in digital marketing (v5.0 update themes) |
| Search Engine Optimization (SEO) | - On-page and off-page SEO - Keyword research and content optimization - Technical SEO fundamentals |
| Website Optimization | - User experience (UX) and usability - Conversion rate optimization (CRO) |
| Data, Analytics and Insights | - Reporting and data-driven decision making - Web analytics fundamentals (e.g., Google Analytics) - Performance measurement and KPIs |
| Paid Digital Advertising | - Display and programmatic advertising - Search engine advertising (PPC) - Video advertising and remarketing |
| Email Marketing | - Email campaign planning and segmentation - Automation and lifecycle marketing |
| Social Media Marketing | - Community management and engagement - Organic social media strategy - Paid social advertising |
