[Sep-2021] Pass Salesforce Marketing-Cloud-Consultant Exam in First Attempt Guaranteed!
Full Marketing-Cloud-Consultant Practice Test and 218 unique questions with explanations waiting just for you, get it now!
NEW QUESTION 86
A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:
*Use an existing Paste HTML email for the first send.
*Make only minor changes to the email creative for future sends.
*Send to the subscriber list.
*Deploy emails manually for now, but possibly automate in the future.
Which send method should be used?
- A. Triggered Send
- B. Send Flow Activity
- C. Send Email Activity
- D. Guided Send
Answer: B
NEW QUESTION 87
Northern Trail Outfitters (NTO) is launching a new campaign, driving it to redesign its data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder.
What are two consequences of this change? Choose 2 answers
- A. One of the data extensions must be deleted from the attribute group in order to change the cardinality.
- B. A contact may NOT show up in the filter based on one of the data extensions.
- C. All scheduled sends using a filter based on one of the data extensions should be reviewed.
- D. All filters created before will adapt automatically to the new cardinality.
Answer: B,C
NEW QUESTION 88
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?
- A. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
- B. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
- C. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
- D. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
Answer: C
NEW QUESTION 89
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated.
What could be causing this?
- A. The associated Contact should be updated to be injected
- B. Orders are not being updated from not meeting criteria to meeting criteria
- C. Synchronized Data Sources poll for changes every 15 minutes at the quickest
- D. Orders should be set up to allow injection upon update in Connect Configuration
Answer: B
NEW QUESTION 90
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customers' expiration date is included in the data file.
What component should the customers' solution include? (Choose three.)
- A. Triggered Send
- B. Data Filter
- C. Template-based emails
- D. Suppression list
- E. Automation Studio
Answer: B,C,E
NEW QUESTION 91
A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.
Which three components should the customer's solution include?
- A. Triggered Send
- B. Data Filter
- C. Automation Studio
- D. Template Based emails
- E. Suppression List
Answer: B,C,D
NEW QUESTION 92
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.
Which option should be in this scenario?
- A. AMPscript
- B. SQL Query
- C. Personalization strings
- D. Guide Template Language
Answer: A
NEW QUESTION 93
In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 answers
- A. Reconcile contact data on multiple Contact IDs
- B. Export data from a data extension to any SFTP location
- C. Add a single record to a data extension
- D. Clear the data from a data extension
Answer: A,B
NEW QUESTION 94
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?
Choose 2 answers
- A. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.
- B. Match the external keys of the sender profile and data extension containing account representative details.
- C. Use substitution strings to populate the From Name and From Email values in the sender profile.
- D. Pick "Choose from list," selecting the From Name and From Email values from the list of account users.
Answer: A,C
NEW QUESTION 95
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
- B. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
- C. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
- D. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
Answer: A
NEW QUESTION 96
Which three statements are correct regarding the automation tools in Marketing Cloud?
Choose 3 answers
- A. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
- B. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
- C. Journey Builder allows users to update a contact record in a journey or import data into a data extension.
- D. Automation Studio and Journey Builder allow users to define a wait activity based on duration.
- E. Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.
Answer: A,B,E
NEW QUESTION 97
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers
- A. Use Synchronized Data Sources to obtain data from Sales Cloud.
- B. Create an Import Activity to import alumni data into Salesforce Report.
- C. Create list attribute to store student data from Sales Cloud.
- D. Use Data Designer to link student and alumni data to the contact record.
Answer: A,D
NEW QUESTION 98
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase?
(Choose 3 answers)
- A. Number of brands/geographies which NTO operates
- B. If testing/development business unit($) is required
- C. If data/content needs to be segregated between brands/geographies
- D. Number of Marketing Cloud users.
- E. Number of Sales Cloud sandboxes
Answer: A,B,E
NEW QUESTION 99
Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension.
What skillset is needed ?
- A. HTML
- B. CSS
- C. SQL
- D. AMPScript
Answer: C
NEW QUESTION 100
A company collects subscriptions on its website. It does the following:
* Compiles that subscription list in a database in the website Content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
Which automation sequence (excluding waits) should cover these requirements?
- A. File Transfer, Query, Measures, Sends
- B. File Transfer, Data Extract, Filters, Sends
- C. File Transfer, Import, Query, Sends
- D. File Transfer, Import, Measures, Sends
Answer: C
NEW QUESTION 101
What statements are correct regarding Attribute Groups?
Choose 2 answers
- A. They link data extensions to contacts.
- B. They link data extensions to other data extensions.
- C. They link subscriber lists to contacts.
- D. They link data extensions to subscriber lists.
Answer: A,B
NEW QUESTION 102
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?
- A. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
- B. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
- C. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
- D. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
Answer: B
NEW QUESTION 103
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
- A. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
- B. Create a file drop automation which includes an Import File Activity and triggered send.
- C. Create a file drop automation which includes an Import File Activity and Send Email Activity.
- D. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
Answer: D
NEW QUESTION 104
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity.
The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?
- A. The third-party send list should be pulled from the CMS
- B. Engagement metrics will be passed into Marketing Cloud.
- C. Unsubscribes should be synchronized between senders.
- D. They will need to integrate with the Marketing Cloud SOAP API.
Answer: D
NEW QUESTION 105
A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
What should a consultant recommend to deploy the email?
- A. Inject the subscriber into a Journey.
- B. Execute a Triggered Emails Interaction.
- C. Use the Transactional Messaging API.
- D. Use a User-Initiated Emails Interaction.
Answer: D
NEW QUESTION 106
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