Salesforce Marketing-Cloud-Consultant Test Engine Practice Test Questions, Exam Dumps
100% Free Marketing-Cloud-Consultant Daily Practice Exam With 218 Questions
NEW QUESTION 20
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
- A. Replace the current data extension with a new data extension configured with a Retention Period.
- B. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
- C. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
- D. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
Answer: C,D
NEW QUESTION 21
Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers' information. If a new manager is assigned to a region, NTO wants to update the information in one place.
What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?
- A. Each customer's region code and the manager's name and email address for each region code.
- B. Name and email address for each regional store manager stored on a lookup table.
- C. Regional store manager's name and email address for each customer.
- D. Region code, regional store manager's name, and email address for each customer.
Answer: D
NEW QUESTION 22
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
- A. SSJS
- B. SQL
- C. AMPscript
- D. HTML
Answer: C
NEW QUESTION 23
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
- A. Data extensions are necessary for Contact Builder
- B. Data extensions can store HTML code as an attribute.
- C. Data extensions allow for add/update Import activity.
- D. Data extensions support Customer ID to be used as Subscriber Key.
Answer: A
NEW QUESTION 24
A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?
- A. Random Split > Send email > Join > Decision Split > Wait By Duration > Send email
- B. Decision Split > Send email > Engagement Split > Send email
- C. Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email
- D. Engagement Split > Send email > Wait By Duration > Random Split > Send email
Answer: C
NEW QUESTION 25
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A. Export report data from the sales cloud and import into a marketing cloud synchronized data extension.
Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio - B. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
- C. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
- D. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
Answer: B
NEW QUESTION 26
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:
* Customer who searched for an item on their website
* Customers who abandoned a cart on their website
* Customers who made a purchase on their website
Which three questions should the consultant ask in order to design the data structure to this solution?
Choose 3 answers:
- A. How long after the behavior occurs will a subscriber need to enter a journey?
- B. Should customers exit the journey when the goal is met?
- C. Should a single customer exist in multiple journeys at the same time?
- D. How many messages should be included in each journey?
- E. How are the subscribers identified in your web analytics?
Answer: A,C,E
NEW QUESTION 27
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be:
* Imported into a staging data extension.
* Separated into two different data extensions.
Which workflow should meet these requirements?
- A. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: B
Explanation:
No file transfer required because there is no file encryption required.
NEW QUESTION 28
NTO has to import a file that will be different every time.
What method should be used?
- A. Update
- B. Add Only
- C. Overwrite
- D. Add and Update
Answer: C
NEW QUESTION 29
A mobile contact is not receiving SMS messages sent via MobileConnect.
In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)
- A. Check the contact opt-in status in All Subscribers.
- B. Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.
- C. Check the contact is subscribed to the correct short or long code.
- D. Ensure the contact is subscribed to the correct keyword.
Answer: B
NEW QUESTION 30
A customer wants to store financial data related to invoicing in its data extensions.
What field type should be used?
- A. Number
- B. Currency
- C. Float
- D. Decimal
Answer: D
NEW QUESTION 31
Which three statements are correct about Data Designer? Choose 3 answers
- A. Each attributes group contains one data extension, and each data extension can include up to
50attributes. - B. Each attribute group can contain multiple lists, and each list can include multiple attributes.
- C. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
- D. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.
- E. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
Answer: C,D,E
NEW QUESTION 32
How are Publication Lists used?
- A. To send communication to all subscribers, regardless of opt-in status
- B. To built dynamic content rules by subscriber type
- C. To allow subscribers to opt-down/out instead of unsubscribing from all
- D. To manage subscribers in guided and triggered email sends
Answer: C
NEW QUESTION 33
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
- A. Tracking Extracts
- B. Send Logs
- C. Contact History
- D. _Send Data Views
Answer: D
NEW QUESTION 34
Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?
- A. Preference attributes
- B. Publication Lists
- C. Preference Lists
- D. Profile attributes
Answer: B
NEW QUESTION 35
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers
- A. Match the external keys of the sender profile and data extension containing account representative details.
- B. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.
- C. Pick "Choose from list," selecting the from name and from email values from the list of account users.
- D. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
Answer: B,D
NEW QUESTION 36
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the Consultant recommend? (Choose two.)
- A. Use Data Designer to link student and alumni data to the contact record.
- B. Create list attributes to store student data from the Sales Cloud.
- C. Create an Import Activity to import alumni data into Salesforce Report.
- D. Use Synchronized Data Sources to obtain data from the Sales Cloud.
Answer: A,D
NEW QUESTION 37
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?
- A. An external system to receive and confirm callback and subscriptions
- B. A Datorama instance to ingest their data
- C. A Transactional Journey with the Not Sent Notification activity included
- D. An Interaction Studio instance to ingest their data
Answer: A
NEW QUESTION 38
During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
- A. An auto-exclusion list
- B. An exclusion list
- C. An auto-suppression list
- D. A global unsubscribe
Answer: B
NEW QUESTION 39
As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?
- A. Use a web-safe font for text that closely matches the brand's custom font.
- B. Build an email as one image, with all text saved in the brand font.
- C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- D. Build an email using multiple images, with all text saved in the brand font.
Answer: A
NEW QUESTION 40
Northern Trail Outfitters is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the consultant influx of new users and would like to speed up the turnaround of granting new users access to Marketing Cloud.
In which two ways could this be accomplished? Choose 2 answers
- A. Assign Administration User permissions to each business unit.
- B. Assign Channel Managers the role of Marketing Cloud Analyst.
- C. Assign Administration User permissions to individual users.
- D. Assign Administration User permissions to the Channel Manager role.
Answer: A,D
NEW QUESTION 41
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have three million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming? (Choose two.)
- A. IP ramp-up can be bypassed, given their historical lack of deliverability issues.
- B. IP ramp-up takes four to six weeks to be able to fully send to all three million customers.
- C. IP ramp-up is important to establish a positive sender reputation.
- D. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
Answer: B,C
Explanation:
Explanation/Reference:
NEW QUESTION 42
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