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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. A current IBM Cognos BI customer wants to add scenario modeling and forecasting capabilities to their environment. Many of their business users prefer to work in Microsoft Excel.
Which product should the sales representative recommend?

A) IBM SPSS
B) IBM Cognos Controller
C) IBM OpenPages
D) IBM Cognos TM1

2. What is the best strategy when positioning IBM Cognos BI against a niche competitor such as QlikView and MicroStrategy?

A) Explain that unlike these other vendors, all functionalities of Cognos are available out of the box without having to code.
B) Warn the customer of hidden charges attached to features perceived as free.
C) Expand the agenda to include capabilities not provided by the competitor.
D) Describe how IBM Cognos is the lowest cost solution on the market and provides the lowest total cost of ownership of all vendors.

3. What is the main purpose of ad hoc reports in IBM Cognos BI?

A) To deliver stakeholders a personalized experience based on a single report authored by IT.
B) To provide a detailed view of the financial health across the business.
C) To provide an easy and simple way to create a report and interact with it.
D) To provide a point in time picture of performance based on an operational database.

4. Which type of user will be most interested in the Dynamic Query Analyzer feature of IBM Cognos BI?

A) Business manager
B) IT user
C) Executive
D) Business analyst

5. Which part of driving performance is NOT handled by IBM Cognos BI?

A) Analysis
B) Scorecarding
C) Planning
D) Reporting

Solutions: