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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Account Configuration	12%	- Mobile Studio configuration and troubleshooting - Reply Mail Management setup and resolution - Sender Authentication Package implementation - Account hierarchy design and management
Topic 2: Integration	20%	- Marketing Cloud Connect configuration and troubleshooting - Data model design for personalized messaging - Extension product selection and implementation
Topic 3: Automation	20%	- Automation Studio workflow implementation - Journey Builder flow design - Automation type and activity selection
Topic 4: Messaging	11%	- Personalized content design and delivery - Deliverability and compliance management - Cross-channel messaging strategy
Topic 5: Data Modeling and Management	21%	- Reporting, data views, and tracking extracts - Data object selection and relationship definition - Contact identity and data governance
Topic 6: Discovery and Architecture	16%	- Data and segmentation strategy design - Requirements gathering and analysis - Solution recommendation and long-term maintainability

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question #1

A B2B customer notices they have a large number of subscribers marked as ' Held ' . During troubleshooting, they realize these were soft bounces that were overwhelming email servers. Most were from small companies they do business with. Which step(s) should the customer take to move those subscribers back to ' Active ' ?

A. Use a SQL query to change all subscribers with a status of ' Held ' to ' Active ' in All Subscribers.
B. Use Contact Builder to mass update all ' Held ' subscribers to ' Active ' status.
C. Subscribers with a status of ' Held ' should be re-enabled by contacting support.
D. Extract subscribers who have a status of ' Held ' , then import subscribers as ' Active ' .

Reveal Solution Discussion 0

Correct Answer: C 🗳️