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Salesforce MCAE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Number: | MCAE-Con-201 |
| Real Exam Qty: | 60 |
| Related Certifications: | Salesforce Marketer Certification |
| Exam Price: | USD 200 |
| Passing Score: | 72% |
| Exam Duration: | 90 minutes |
| Exam Format: | Multiple-choice |
| Available Languages: | English |
| Sample Questions: |  |
| Exam Way: | Online (proctored) or Onsite (at a test center) |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/marketingcloudaccountengagementconsultant |
Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs |
| Topic 2: Email Marketing | 20% | - Explain how to analyze email performance metrics - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails - Describe how to manage email templates |
| Topic 3: Visitors and Prospects | 8% | - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects |
| Topic 4: Administration | 11% | - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions |
| Topic 5: Lead Management | 24% | - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin |
| Topic 6: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use dynamic content - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use form handlers |
Salesforce Certified Marketing Cloud Account Engagement Consultant Essentials: What Candidates Ask
Roughly 60 questions in 90 minutes minutes. Timed sessions with 261 practice questions for the MCAE-Con-201 exam at PassExamDumps teach you to spend those minutes wisely.
The official Salesforce Certified Marketing Cloud Account Engagement Consultant outline distributes its emphasis like this:
- Lead Management (24%)
- Visitors and Prospects (8%)
- Administration (11%)
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Question #1
When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?
- A. The Salesforce connector must be unpaused.
- B. Salesforce B2B Integration user must be created.
- C. User sync must be enabled in Marketing Cloud Account Engagement.
- D. Salesforce fields must be synced to Marketing Cloud Account Engagement fields.
Correct Answer: A 🗳️
Question #2
How many automation rules can you have
- A. Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
- B. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
- C. Always 100
- D. Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 150
Correct Answer: D 🗳️
Question #3
Select all available User Email Preferences
- A. Send starred prospect activity alerts
- B. Send weekly search marketing email (sent on Fridays)
- C. Send weekly inactive automations report email
- D. Send daily visitor assignment emails
- E. Send monthly inactive automations report email
- F. Send daily prospect activity emails (for all prospects)
- G. Send daily visitor activity emails
- H. Send weekly search marketing email (sent on Mondays)
- I. Send daily prospect assignment emails
- J. Send daily prospect activity emails (for my prospects)
- K. Send an email when a prospect is assigned
Correct Answer: A,E,F,G,H,I,J,K 🗳️
Question #4
A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?
- A. Each business unit can only have one associated B2B Marketing Analytics app.
- B. Each dashboard will have an option to filter by business unit.
- C. The app will create unique datasets for each business unit.
- D. There is an option to create a unique app for each business unit or one joined app for all business units.
Correct Answer: A 🗳️
Question #5
You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)
- A. True
- B. False
Correct Answer: B 🗳️
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