Best Preparations of MCE Exam 2021 Marketo Certified Expert Unlimited 77 Questions
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NEW QUESTION 29
The marketing department of a technology company believes the use of "Servers" in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.
Given the screenshot:
In which component of the Control Panel will the schedule for the email be set?
- A. New Email
- B. Edit Smart List
- C. Add A/B Test
- D. Schedule
Answer: A
NEW QUESTION 30
A lead's score changes to 100, and the marketing manager wants two actions to occur immediately:
Send an email to the lead owner
Create an Interesting Moment
What should be done to ensure this?
- A. Set up a Smart Campaign with a 'Score is Changed' trigger in the Smart List, and 'Send Email' and
'Interesting Moment' Steps in the Flow - B. Set up a Smart Campaign with a 'Score was Changed' filter in the Smart List, and 'Send Email' and
'Interesting Moment' Steps in the Flow - C. Set up a Smart Campaign with a 'Score is Changed' trigger in the Smart List, and 'Send Alert' and
'Interesting Moment' Steps in the Flow - D. Set up a Smart Campaign with a 'Score was Changed' filter in the Smart List, and 'Send Alert' and
'Interesting Moment' Steps in the Flow
Answer: A
NEW QUESTION 31
Which step is necessary to add a custom column to a lead report?
- A. Drag over Opportunity Columns
- B. Activate Custom Columns in Admin
- C. Select Export Rows
- D. Select the Smart List(s)
Answer: D
NEW QUESTION 32
Michael has created two smart campaigns in two different programs. The flow for each smart campaign is shown below.
Once a person achieves success (Influenced) in the 2020 Industry Predictions Ebook, Michael wants to send the person the invite email for the weekly demo.
Which modifications must Michael make to the smart campaigns to achieve this?
- A. Add the "Campaign is Requested" trigger to the 03 Success smart campaign. No changes are needed to the 01 Send Invite smart campaign.
- B. Add the "Added to Program" trigger to the 01 Send Invite smart campaign and the "Add to Program" flow step to the 03 Success smart campaign.
- C. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign. No changes are needed to the 03 Success smart campaign.
- D. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign and the "Request Campaign" flow step to the 03 Success smart campaign.
Answer: C
NEW QUESTION 33
Given the Active Lead Model program:
From where are the tokens inherited?
- A. Lead Scoring folder
- B. Active Lead Scoring Model program
- C. z_Archive folder
- D. Behavioral Scoring folder
Answer: A
NEW QUESTION 34
Which field should a marketer use to pause emailing to a lead?
- A. Email Suspended
- B. Unsubscribed
- C. Marketing Suspended
- D. Blacklisted
Answer: C
NEW QUESTION 35
What is one difference between segmentations and smart lists?
- A. Smart lists can be used in smart campaigns while segmentations cannot.
- B. Segmentations can be used to create dynamic content while smart lists cannot.
- C. A lead can exist in multiple segmentations but not in multiple smart lists.
- D. Smart lists can be used as a filter option when creating an email program while segmentations cannot.
Answer: B
Explanation:
Explanation
Explanation/Reference: https://gosolomon.com/mce-study-guide-targeting-personalization/
NEW QUESTION 36
A marketer wants to create a Program Performance Report that shows the performance for all programs targeting a certain geographic region.
What would be the best way to accomplish this?
- A. Add a custom column to the Program Performance Report.
- B. Use the drill down feature of the Program Performance Report.
- C. Use a custom tag as a filter on the setup tab of the Program Performance Report.
- D. Use a filter on the smart list of the Program Performance Report.
Answer: C
NEW QUESTION 37
A marketer has a global form that is used on five white-paper landing pages.
How can the marketer determine which leads filled out the form on a specific landing page?
- A. Create a smart list using the filter "Visited Web Page" with the constraint of "Form = True"
- B. Create a Landing Page Performance Report
- C. Create a form submission list in the Design Studio
- D. Create a smart list using the filter "Filled out form" with the constraint of "Web Page"
Answer: D
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics- Reporting/bc-p/242885
NEW QUESTION 38
What is the purpose of a default value in a token?
- A. To display values like current Date/Time
- B. To refer to the name or description of a program
- C. To show a value if a lead's referenced field is empty
- D. To create custom variables at the Campaign Folder or Program level
Answer: B
NEW QUESTION 39
A marketer is creating an autoresponder email to send a link to a piece of content.
What is an incorrect use of a token?
- A. A lead token for the lead's first name
- B. A text token for the link to a displayed image
- C. A text token for the link to the content
- D. A styled rich text token for the subject line.
Answer: C
Explanation:
Explanation/Reference:
NEW QUESTION 40
A marketer wants to identify duplicate leads using the person's full name instead of email address.
How can the marketer accomplish this task?
- A. Create a segment using Full Name
- B. Adjust the duplicate System Smart List filter value to Full Name
- C. Create a Smart List using the Full Name filter and the duplicate constraint
- D. Edit duplicate identification settings in the Admin panel
Answer: B
NEW QUESTION 41
A marketer wants to have a form in a pop-up window on the company website.
How can the marketer accomplish this?
- A. Create a New RTP Dialog Web Campaign
- B. Choose Lightbox as the embed code type
- C. Design a landing page that gives the visual effect of a pop up window
- D. Change the form type to Lightbox under form settings
Answer: B
NEW QUESTION 42
A marketer has created a Smart Campaign with the Flow displayed in the screenshot:
Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?
- A. The attribute 'Profile Type' will be updated. 'Region' & 'Topics of Interest' won't get an update.
- B. All attributes will be updated.
- C. The attribute 'Region' will be updated. 'Profile Type' & 'Topics of Interest' won't get an update.
- D. The attribute 'Topics of Interest' will be updated. 'Region' & 'Profile Type' won't get an update.
Answer: A
NEW QUESTION 43
On a People Performance report, how is timeframe restricted?
- A. Sent Date
- B. Date of Activity
- C. Both a and c
- D. Created Date
Answer: A
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/Email-Performance-based-on-a-Specific-Time- Frame/td-p/102036
NEW QUESTION 44
A marketer wants to identify duplicate leads using the person's full name instead of email address.
How can the marketer accomplish this task?
- A. Create a segment using Full Name
- B. Adjust the duplicate System Smart List filter value to Full Name
- C. Create a Smart List using the Full Name filter and the duplicate constraint
- D. Edit duplicate identification settings in the Admin panel
Answer: B
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/How-to-Handle-Full-Name-Duplicates/td- p/47687
NEW QUESTION 45
A marketer is creating an autoresponder email to send a link to a piece of content.
What is an incorrect use of a token?
- A. A lead token for the lead's first name
- B. A text token for the link to a displayed image
- C. A text token for the link to the content
- D. A styled rich text token for the subject line.
Answer: C
NEW QUESTION 46
What should be used to make program acquisition automatic?
- A. Local landing page
- B. Global landing page
- C. Global form
- D. Hidden form fields
Answer: A
NEW QUESTION 47
The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.
Who receives the new content at the next cast?
- A. All leads who have exhausted content in the entire program.
- B. All leads who have not exhausted content in the entire program.
- C. All leads who are in the first stream of the program.
- D. All leads in the program with an engagement score higher than 5.
Answer: A
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/What-happens-to-exhausted-leads-when-new- content-is-added/td-p/57316
NEW QUESTION 48
On a People Performance report, how is timeframe restricted?
- A. Sent Date
- B. Date of Activity
- C. Both a and c
- D. Created Date
Answer: A
NEW QUESTION 49
Which two statements differentiate smart lists from segmentations? (Choose two.)
- A. Smart lists can only generate information on the lead for the past 90 days.
- B. Snippets are created from smart lists.
- C. A lead can exist in multiple segments within the same segmentation.
- D. A lead can exist in multiple smart lists.
- E. Snippets can be dynamically changed based on segmentation.
Answer: D,E
NEW QUESTION 50
Which two behaviors can be tracked with Munchkin code? (Choose two.)
- A. Web page clicks
- B. Web page visits
- C. Social media activity
- D. Average time spent on site
- E. Web page bookmarks
Answer: B,D
NEW QUESTION 51
A marketer wants the country field values in a database to be standardized.
What can a marketer do to achieve this?
- A. Use a Smart Campaign to update non-standard values
- B. Create static lists for each country
- C. Create a new custom field
- D. Assign a default value to all new leads
Answer: A
NEW QUESTION 52
A marketer's CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists.
How should this be done?
- A. Store the full state in "Display Value" and the abbreviation in "Stored Value" on the form field settings
- B. Store the full state in "Stored Value" and the abbreviation in "Display Value" on the form field settings
- C. Use Mark Input to display the abbreviation while storing the full state
- D. Use Mark Input to display the full state value while storing the abbreviation
Answer: B
NEW QUESTION 53
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