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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.
The data extensions contain the following information:
- Orders: OrderId, CustomerID,OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
- Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers

A) Create a one -to -many relationship between Orders and Order_Details.
B) Create a one-to-one relationship between Orders and Order_Details.
C) Create a one-to-one relationship between the contact record and Order Details.
D) Create a one-to-one relationship between Order_Details and Products.

2. A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.
What are the effects of the click to the subscriber's status?

A) Status is changed to Held for 72 hours and the bounce count is set to Zero
B) Status is changed to Active and the bounce count is unchanged
C) Status is changed to Active and the bounce count is set to Zero
D) Status remains as Bounced the bounce count is unchanged

3. A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers

A) Run Once schedule type
B) Journey re-entry settings
C) Data Extension entry source
D) Winner evaluation

4. What functionality is contained in Journey Builder that does not exist in Automation Studio?

A) The option to convert a qualified Lead to a Contact.
B) The ability to send an email to a Salesforce audience.
C) Native execution of a Server-side JavaScript activity.
D) Flexibility to wait based on duration or a specific time.

5. Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?
A). Select one of the Predictive Algorithms then click Deploy
B). Click Deploy and results are available immediately
C). Select the channels (Emails, Push, SMS) to report on then click Activate D). Click Activate and wait for an email notification

Solutions: