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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A marketer receives a request to permanently delete a prospect from Marketing Cloud Account Engagement.
How does the marketer satisfy this request?

A) The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.
B) The marketer archives the prospect, but cannot permanently delete their data.
C) The marketer archives the prospect and then selects "Permanently Delete" from the recycle bin.
D) The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Marketing Cloud Account Engagement.

2. What information can you find about your competitors in Marketing Cloud Account Engagement?

A) Alexa rank
B) News article mentions
C) BBB score
D) Number of indexed pages
E) Number of inbound links

3. Which three triggers could be used to define a prospects path in an engagement studio program?
Choose 3 answers

A) Custom redirect click
B) File download
C) List membership
D) Prospect grade
E) Email open

4. A user creates and resumes a new automation rule.
Which two statements are true about that rule?
Choose 2 answers

A) The rule will evaluate their entire prospect database for matches.
B) The rule will unmatch prospects that no longer match the criteria.
C) The rule will run once and must be re-run for prospects to match again.
D) The rule will continuously look for prospects who match the criteria.

5. Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?

A) Add rules to the Marketing Cloud Account Engagement tracking code.
B) Visitor Filters
C) An Automation Rule
D) Completion Actions with a filter

Solutions: