IBM M2090-618 Exam : IBM Business Analytics Midmarket Foundational Sales Mastery Test v2

IBM M2090-618 exam
  • Exam Code: M2090-618
  • Exam Name: IBM Business Analytics Midmarket Foundational Sales Mastery Test v2
  • Updated: Jul 27, 2026
  • Q & A: 41 Questions and Answers
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IBM M2090-618 Exam Syllabus Topics:
SectionObjectives
Midmarket Value Proposition- Customer segments and use cases
  • 1. Midmarket business needs and challenges
    • 2. Value-based selling approach
      IBM Business Analytics Portfolio Overview- Core analytics offerings and capabilities
      • 1. IBM Cognos Analytics positioning
        • 2. Data analytics and reporting fundamentals
          Solution Positioning and Differentiation- Competitive differentiation
          • 1. Use case mapping to products
            • 2. IBM analytics advantages
              Sales Process and Enablement- Sales methodology
              • 1. Discovery and qualification
                • 2. Solution positioning and closing
                  IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

                  1. What are the 3 (three) key messages for the overall Business Analytics Midmarket value proposition?

                  A) Simple, Complete. Affordable
                  B) Breadth, Depth, Easy to buy
                  C) Easy, Complete. Priced right
                  D) Easy to use. Simple to install. Priced right


                  2. When selling into an organization, what do you need to know from each individual on the customer team involved with the project?

                  A) What is their role and individual agenda
                  B) How does the project impact their jobs
                  C) What products do they prefer
                  D) What is their role in the project


                  3. Which one of the following is a key pain point that an IT Manager in the Midmarket is most likely to mention?

                  A) I need to better identify opportunities, allocate marketing budget and track marketing campaigns.
                  B) I have trouble managing my company's compliance, risk, disclosure and regulatory reporting requirements
                  C) My team struggles to analyze financial data from profit and loss accounts, cash flow information and balance sheets.
                  D) I only have a small team and have difficulty servicing all the requests for ERP reports from the business users.


                  4. What would be a good next step to develop the relationship with the customer after the sale?

                  A) Create a case study directly after the sale closes
                  B) Recommend entitlement expansion immediately after closing
                  C) Offer a blanket discount on future purchases
                  D) Create a case study based on their successful implementation


                  5. Identify the offering that is NOT a part of the IBM Midmarket portfolio:

                  A) IBM Social Media Analytics
                  B) IBM Cognos Express
                  C) IBM SPSS Modeler
                  D) IBM SPSS Data Collection


                  Solutions:

                  Question # 1
                  Answer: A
                  Question # 2
                  Answer: D
                  Question # 3
                  Answer: D
                  Question # 4
                  Answer: D
                  Question # 5
                  Answer: A

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