Salesforce AP-216 Exam : Marketing Cloud Personalization Accredited Professional

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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. Which scenario is a valid interaction studio use case?

A) Recommendations in email which are personalized at open time
B) Machine learning driven insights within a customer database
C) Recommendations in email which are personalised at send time
D) Behavioural targeting with 3rd party audience data

2. A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

A) Time based testing
B) Variation testing
C) Rule based testing
D) A/B testing

3. How does a marketer perform an A/B test in Web Campaigns?

A) Create multiple web templates
B) Create multiple experiences
C) Create multiple web campaigns
D) Create multiple events

4. A business user wants to test the effectiveness of two CTA options, which testing option should the select?

A) Time Based Testing
B) Rule Based Testing
C) A/B Testing
D) Variation Testing

5. The Sitemap is implemented to manage which channel solution?

A) Web
B) Server-side
C) Mobile
D) Email

Solutions: