IBM 000-M96 Exam : IBM Unica Enterprise Campaign Technical Mastery Test V1

IBM 000-M96 exam
  • Exam Code: 000-M96
  • Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
  • Updated: Aug 28, 2026
  • Q & A: 91 Questions and Answers
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IBM 000-M96 Exam Syllabus Topics:
SectionObjectives
Topic 1: Data Integration and ETL Processes- ETL workflows and data loading
- Data sources and mappings
- Data synchronization strategies
Topic 2: Troubleshooting and Maintenance- Common errors and diagnostics
- Log analysis and system monitoring
Topic 3: Security and Access Control- Security configuration in Campaign environment
- User roles and permissions
Topic 4: Installation and Configuration- Installation prerequisites and dependencies
- Database connectivity and datasource setup
- Configuration of Campaign server
Topic 5: IBM Unica Campaign Architecture- System components and architecture overview
- Environment setup considerations
- Server and client interaction model
Topic 6: Performance and Optimization- Database optimization techniques
- Campaign execution performance tuning
Topic 7: Campaign Design and Execution- Creating campaigns and sessions
- Flowchart design and process boxes
- Audience segmentation and targeting
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

Question 1

After an installer completes the Unica Campaign installation and the unica.ear file is created, where do you deploy the ear file?

A. Affinium Manager
B. Weblogic or Websphere Server Administration Console
C. Campaign Listener
D. Framework Manager


Question 2

In Unica Campaign, what top level menu item do you select first to find the place where you create a user variable (which are named placeholders for values to be referenced in your flowchart logic)?

A. Admin
B. Options
C. Segments
D. Run


Question 3

What type of data table in Unica Campaign contains information that augments a base table; for example, demographics, accounts belonging to a customer, order transactions belonging to a customer?

A. Base record table
B. General table
C. Active record table
D. Dimension table


Question 4

In Unica Campaign, before you run a flowchart what must a user make sure is/are correctly configured?

A. Flowchart name
B. Cell reports
C. Processes
D. Campaign code


Question 5

When working with Unica Campaign Response History Administration, what is a key step before beginning the work?

A. Configure table mappings.
B. Define audience levels.
C. Configure response processes.
D. Configure audience process.


Solutions:

Question 1
Answer: B
Question 2
Answer: B
Question 3
Answer: D
Question 4
Answer: C
Question 5
Answer: B

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