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Google adwords-reporting Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Measurement Fundamentals | - Data interpretation basics
|
| Google Ads Reporting Tools | - Data segmentation
|
| Google Analytics Integration | - Behavior and performance insights
|
| Conversion Tracking and Attribution | - Conversion setup
|
Google Reporting and Analysis Exam Practice Test Sample Questions:
When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?
- A. Test page and live page
- B. Landing page and conversion page
- C. Landing page and conversion page
- D. Test page and conversion page
Correct Answer: D 🗳️
You are a Google AdWords consultant for a client who sells sunglasses online. You've configured conversion tracking for your client and are explaining the concept of conversions to your client. There are two types of conversions that you need to explain to your client. What are the two types of conversions that Google AdWords offers?
- A. One-per-click conversions and many-per-click conversions
- B. Lead conversions and Sale conversions
- C. 30-day conversions and Post-30-day conversions
- D. Cost-per-conversion and click-per-conversion
Correct Answer: A 🗳️
What term does Google use to describe the Return on Investment for Google AdWords campaigns?
- A. Return on Traffic
- B. Return on Ad Spend
- C. Return on Ad Investment
- D. Return on Ad Campaign
Correct Answer: B 🗳️
Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?
- A. Jerry should use automatic placements with the CPM bidding.
- B. Jerry should use managed placements with CPC bidding.
- C. Jerry should use automatic placements with the CPC bidding.
- D. Jerry should use managed placements with CPM bidding.
Correct Answer: A 🗳️
Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?
- A. Use English only, as it's the most common of the four languages she's targeting.
- B. Create four ad groups - one for each language.
- C. Create four campaigns - one for each language.
- D. Create four ads - one for each language.
Correct Answer: C 🗳️
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