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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

A) Einstein Lead Score
B) Marketing Cloud Account Engagement Business Units
C) Einstein Campaign Insights
D) Einstein Behavior Scoring

2. LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

A) When was the last time a prospect was emailed in their current email provider.
B) Identify the currently mailable and unmailable prospects in their current email provider.
C) How many emails a month were sent from the current email provider
D) The date LenoxSoft last compared data between the email provider and Salesforce.

3. Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers

A) Layout Templates
B) Content Files
C) Landing Pages
D) List Emails
E) Social Posts

4. While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A) Refine scoring and grading models to only give the Sales team the most qualified leads.
B) Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
C) Create lead nurturing programs to help the Sales team nurture leads until their deals close.
D) Improve lead qualification efficiency by using automation rules to pass leads over to Sales.

5. LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A) Use the 'fiscal year' filter on the Pipeline Dashboard.
B) Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
C) Develop a new lens that includes only data from the fiscal year.
D) Create a custom dataset using only data from the fiscal year.

Solutions: