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Salesforce AP-215 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Intelligence Accredited Professional |
| Exam Number: | AP-215 |
| Exam Duration: | 90 minutes |
| Related Certifications: | Salesforce Accredited Professional |
| Exam Price: | USD 150 |
| Exam Format: | Scenario-based, Multiple-choice, Multiple-select |
| Passing Score: | 60% |
| Certificate Validity Period: | 12 months |
| Available Languages: | English |
| Real Exam Qty: | 40-45 |
| Recommended Training: | Marketing Cloud Intelligence Curriculum |
| Exam Registration: | Kryterion Webassessor Salesforce Certification Portal |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored or onsite at authorized test centers |
| Pre Condition: | No mandatory prerequisites; recommended experience with Marketing Cloud data and analytics |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-intelligence-accredited-professional |
Salesforce AP-215 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Automation and Workflow | 5% | - Automated distribution - Workflow setup |
| Dashboards and Visualization | 15% | - Chart types and usage - Dashboard design and layout - KPI and metric display |
| Overarching Entities | 3% | - Use cases and application scenarios - Structure and configuration |
| General Functionalities | 13% | - Basic concepts and terminology - Navigation and interface - Core platform capabilities |
| Data Harmonization | 3% | - Standardization methods - Cross-source alignment - Pros and cons of harmonization approaches |
| Data Mapping and Modeling | 5% | - Source of truth configuration - Data structure and relationships - Dimensions and measures |
| Datasets and Data Views | 10% | - Filtering and segmentation - View configuration and sharing - Dataset creation and management |
| Calculated Fields and Functions | 5% | - Extract and transformation formulas - Custom calculations - VLOOKUP and FUZZYVLOOKUP |
| Performance and Troubleshooting | 5% | - Monitoring and optimization - Common issues and fixes |
| Data Quality and Cleansing | 7% | - Validation rules - Duplicate management - Error handling and correction |
| Data Integration and Ingestion | 12% | - Data streams and connectors - Refresh schedules and data flow - API and file-based import |
| Data Permissions and Governance | 5% | - Parent-child data setups - User access and roles - Data update controls |
| Reporting and Analytics | 12% | - Insight generation and interpretation - Report creation and scheduling - Attribution models |
AP-215 Practice Questions: FAQ
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Many candidates combine practice questions with official training. Recommended options include:
This package includes 64 practice questions for the Salesforce Marketing Cloud Intelligence Accredited Professional exam. Every answer is verified by an experienced team of experts, so you can trust what you study.
The Salesforce Marketing Cloud Intelligence Accredited Professional practice questions are organized around the official exam objectives. Key topics include:
- Data Permissions and Governance (5%)
- Data Mapping and Modeling (5%)
- Overarching Entities (3%)
Clear topic organization makes the material easy to navigate from day one.
The Salesforce Marketing Cloud Intelligence Accredited Professional exam contains 40-45 questions, and you will have 90 minutes minutes to complete them. Practicing within these limits turns pacing into second nature.
The Salesforce Marketing Cloud Intelligence Accredited Professional exam requires a score of 60% to pass, and the official registration fee is USD 150. Planning around both figures keeps your preparation grounded.
You can register for the Salesforce Marketing Cloud Intelligence Accredited Professional exam through the official channels:
Directly. Suggestions and criticism from candidates feed into our review process, and recurring points are addressed in updates to the question bank and the software. If you notice something that could be better — a confusing question, a rough edge in the engine — tell us; that input is part of how the product improves.
No mandatory prerequisites; recommended experience with Marketing Cloud data and analytics
You can confirm the current eligibility requirements on the official AP-215 exam page before you register.
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Assuming the data was ingested properly and the Parent Child was created correctly according to the client's requirements, what is the total Impressions value for Campaign Key 'CK_3'?
- A. 100
- B. 300
- C. N-A
- D. 150
Correct Answer: A 🗳️
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An implementation engineer has been provided with 4 different source files: 03m 48s
1. Twitter Ads ~
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:
Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification by
File structure/headers:
- A.

- B.

- C.

- D.

Correct Answer: A 🗳️
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An implementation engineer has been provided with 4 different source files: 03m 16s
1. Twitter Ads
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:
Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification &
File structure/headers:
Category - links back to Campaign Category (Twitter Ads)
Which proposed solution meets the client's requirements for the above use case?
- A.

- B.

- C.

- D.

Correct Answer: A 🗳️
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Which three statements describe Overarching Entities? 03m 23s
- A. When needed, these entities can act as a main entity, replacing the original one.
- B. Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.
- C. These are mappable dimensions that are present in each and every dataset type
- D. The values of these entities are stored at the workspace level, rather than the data stream level
- E. Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.
Correct Answer: A,D,E 🗳️
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Which three entities and/or functions can be used in an expression when building a calculated dimension?
- A. Mapped dimensions
- B. The EXTRACT function
- C. The VLOOKUP function
- D. Mapped measurements
- E. Calculated dimensions
Correct Answer: A,B,D 🗳️
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