Adobe AD0-E608 Exam : Adobe Customer Journey Analytics Business Practitioner Professional

Adobe AD0-E608 exam
  • Exam Code: AD0-E608
  • Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
  • Updated: Oct 08, 2026
  • Q & A: 132 Questions and Answers
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Adobe AD0-E608 Exam Syllabus Topics:
SectionWeightObjectives
Data Analysis26%- Choose correct components for analysis
  • 1. Select dimensions and metrics
  • 2. Use attribution models
- Evaluate audiences to share with other AEP tools
  • 1. Create audience segments
  • 2. Activate audiences
- Perform exploratory analysis and interpret results to provide insights
  • 1. Analyze customer journeys
  • 2. Interpret business trends
Components30%- Build non-admin components to address business questions
  • 1. Customize workspace components
  • 2. Create derived fields
- Translate business questions into relevant components
  • 1. Build filters and segments
  • 2. Create calculated metrics
- Create a subset of data using appropriate components and filters
  • 1. Apply filters to datasets
  • 2. Use dimensions and metrics
Reporting32%- Determine appropriate visualizations or tables to address business questions
  • 1. Configure reporting tables
  • 2. Select visualization types
- Determine which data view to use based on data sources, identities, and date ranges
  • 1. Choose suitable data views
  • 2. Understand identity stitching
- Determine how to use and apply date ranges
  • 1. Apply rolling date ranges
  • 2. Compare reporting periods
Distribution12%- Organize projects in a logical manner
  • 1. Structure workspace projects
  • 2. Maintain reporting consistency
- Schedule and share reports with key stakeholders
  • 1. Configure report scheduling
  • 2. Share projects securely
- Curate fields available in a particular report or dashboard
  • 1. Manage report components
  • 2. Customize dashboards
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
Question #1

Which distribution method should be used to send project reports via email in Adobe CJA?
Response:

  • A. Data Export Service
  • B. Campaign Delivery Module
  • C. Report Scheduler
  • D. Email Distribution Channel
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Question #2

An analyst is creating a dashboard that needs to contain year-over-year comparisons for at least the past twelve months, possibly longer. There are three data views that contain the sources needed and are based on the identity that the analyst wants to use.
Which data view should the analyst use?
Response:

  • A. The data view with a 12-month rolling data window.
  • B. The data view with the 18-month rolling data window.
  • C. The data view with the 24-month rolling data window.
  • D. The data view with the 36-month rolling data window.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #3

A marketer is trying to understand if a particular campaign was successfully converting first-time users or return users. Assume someone qualifies as a first-time user as long as it's the first session within the reporting window.
Which component could be used to support differentiating first time users from return users within a given reporting window?
Response:

  • A. Sessions starts Metric
  • B. New session Metric
  • C. Return user Dimension
  • D. Session type Dimension
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #4

Which actions must be completed before sharing a report with business stakeholders?
(Select two.)
Response:

  • A. Apply Relevant Filters
  • B. Create Custom Report Templates
  • C. Define Report Permissions
  • D. Generate a Report Preview
Reveal Solution  Discussion  0

Correct Answer: A,C  🗳️

Question #5

You are trying to understand which types of page content contributed to a successful conversion during a specific visit to your websites. Which type of Filter container should you use to narrow down your data?
Response:

  • A. A Person container.
  • B. An Event container.
  • C. A Page container.
  • D. A Session container.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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