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Oracle 1z1-477 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Responsys Data Model | 20% | - Create and manage contact lists - Describe Responsys data model structure - Build filters, segment groups, and seed groups - Manage supplemental tables and profile extension tables |
| Initial Configuration & Deliverability | 18% | - Conversion tracking implementation - Subscription management configuration - Account setup and activation - Domain branding and delegation |
| Reporting and Analytics | 5% | - Interpret standard reports and dashboards - Analyze campaign performance metrics |
| Integration: Interact Connect | 15% | - Configure Connect data import jobs - Data Gateway setup process - Set up Contact Event Data (CED) exports |
| Campaigns and Forms | 17% | - Campaign dashboard settings - Manage categories and link tables - Create, test, and manage multi-channel campaigns - Design and publish responsive forms |
| Programs | 10% | - Monitor and troubleshoot program flow - Design and build automation programs - Test and publish programs |
| Creating and Managing Content | 15% | - Personalization using built-in functions - Dynamic content module configuration - Create and manage documents - HTML editing and responsive design |
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